Typography is the main conduit through which human knowledge is conveyed. Letterforms are ubiquitous; we look at and use these mundane, utilitarian forms everyday. They are simultaneously visible and invisible, the atoms and molecules of communication in our data-rich contemporary world. Typefaces reflect the times and sensibilities of their origin, and so are a mirror of society. Good typography, the artful composition of letterforms, transforms the content it serves. Meanings are amplified and enhanced, and the reader has a clearer understanding of the material. Language and voice are made visible.
The inaugural exhibition presented by the new Hoffmitz Milken Center for Typography, 85_15 takes as its starting point the year 1930, when ArtCenter was founded. At that time typographic technology had remained largely unchanged since the inception of printing with moveable type in the 15th century. This exhibition looks at the technological shifts from metal and phototypesetting to the digital revolution; analyzes the contemporary typographic landscape; and peers tentatively into the future, positing possible changes in technology and uses of visible language over the next fifteen years.
To someone unfamiliar with the subject, the goal of the exhibition is to provide an overview of the history, relevance, and importance of typography. To the trained designer and letterform specialist, the goal is to stimulate dialogue about our collective fascination with the design and use of these humble forms.
ArtCenter College of Design
Produced: Type_+_ Legibility_&_Readability video, infographic, screen/wall display and quick term guide.
Contributed to: research, weekly critiques, Los Angeles Letterform Archive imagery, and exhibit set up.
The exhibition explored typography, the usage and production of it from 1930 (also the year ArtCenter was founded by Tink Adams) to 2015—hints 85_15.
A logotype that I designed for the exhibition's motion piece below.
This video made it to the exhibition. It explores the variations of type use and how we see letters, words, and paragraphs. Plus, the nuances in typography that allow us to distinctively spot characters (descenders, ascenders, crossbars, etc).
The video is a sample on color and how it changes, depending on backgrounds or environments.
A handout on how our eyes read letters, words, and paragraphs—legibility and readability.
A quick term guide for exhibition goers to become more familiar with type technicalities.
Horizontal posters, meant to challenge and exploit the way we see typography, positive and negative space.